We managed the visual identity and digital presence for Library Dispensary over 1.5 years. Due to the industry's specific marketing limitations, the strategy focused exclusively on premium image-building content to strengthen the brand and create a cohesive visual narrative. Multiple recurring video series were conceptualized, directed, and produced, with full oversight of on-set production and final post-production. The workflow involved leading a team of SMM managers and video editors to ensure consistent quality across all platforms. Beyond social media, the scope expanded into designing digital and print advertising materials, alongside developing custom branded merchandise to further establish the company's market position.